‘DJI Won the Drone Wars, and Now It’s Paying the Price’

[DJI CEO, Frank Wang] is perhaps the most private tech CEO of them all, shunning all but a handful of media requests over his 14 years as DJI’s boss and figurehead. He stoodup a planned interview for this story twice, leaving his representatives to apologize and explain that they just never quite know what the man will do. In fact, the rumor going around DJI’s press office is that Wang might not speak to a reporter ever again. […] Wang once threatened to dock the pay of a public-relations executive because Wang had received too much attention in the media.

[…] DJI’s hiring standards are famously strict… Those who seem engineering-focused enough eventually face a hands-on challenge: soldering drone components together. Until recently, even potential sales and marketing hires were asked to complete this task. The tests don’t stop once an employee is hired. DJI has become infamous for its competitive atmosphere. The company separates workers into groups and challenges them to come up with rival takes on a new product. The winning group gets the glory of seeing its ideas come to market; the losers must help make that happen. Employees are often asked to judge one another in surveys and to rate the performance of other departments. This data is then used to help decide salaries. #

The article ends a little abruptly, but it’s still worth your time.



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