‘Comfort food sales rise amid coronavirus self-isolation orders’

In the week that ended March 14, popcorn sales were up 48%, pretzels up 47% and potato chips up 30% compared to a year earlier, according to Nielsen data cited by the outlet.

“People are retreating back into comfort habits,” said Bloomberg Intelligence analyst Jennifer Bartashus. #

I think this is less about these items being ‘comfort food’ and more about them having a long shelf life. Lots of shops currently have very limited frozen goods and most people only have so much fridge and freezer space so buying items you can store at room temperature for a long time makes sense. I’m making sure I have plenty of nuts, tuna and tinned meats and vegetables.



Care to comment? Email me.
Stay updated via RSS or Twitter.