The New York Times Gets It

I don’t read much news, but fairly often one of my RSS reads will link to an article from a newspaper. And this has become a little anoying in recent years as many newspapers now put their online content behind a paywall due to their dwindling physical paper circulation. Which I understand. But as someone who reads just a couple of articles a month from each publication it makes little finanical sense for me to take out an expensive, recurring subscription. The Guardian costs £13/mo (after a 14 day free trial). The Wall Street Journal costs £12/mo for the first twelve months and then an eye-watering £35/mo thereafter. And to sign up you have to fill out the usual endless amount of online forms and give them all manner of data.

Compare that to the New York Times.
– £3.40/mo for the first year.
– £6.80/mo thereafter.
– Buy with Apple Pay and unlock the desired article in seconds.
– Cancel at any time.

(The Washington Post also offers Apple Pay and costs £4.50/mo. A good value.)